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Theodore Levitt

Born: 1-Mar-1925
Birthplace: Vollmerz, Germany
Died: 28-Jun-2006
Location of death: Belmont, MA
Cause of death: Cancer - Prostate

Gender: Male
Race or Ethnicity: White
Sexual orientation: Straight
Occupation: Economist

Nationality: United States
Executive summary: Marketing Myopia

Military service: US Army (WWII)

His article, "Marketing Myopia", Harvard Business Review (1960) caused an immediate sea change in the way marketing was viewed from within corporations. An article in the same publication in 1983, "Globalization of Markets", popularized the term "globalization" in its modern sense.

Father: Boris Levitt (cobbler)
Mother: Rachel
Sister: Ann Brenner
Sister: Dorothy Engelhardt
Brother: Albert (d.)
Wife: Joan Levy (until his death, two sons, two daughters)
Son: John Levitt
Daughter: Kathryn Wells
Daughter: Laura Levitt Beaudry
Son: Peter Levitt
Daughter: Frances Levitt Byington (d.)

    High School: (via correspondence courses)
    University: AB, Antioch College (1949)
    University: PhD Economics, Ohio State University (1951)
    Professor: University of North Dakota
    Professor: Business Administration, Harvard Business School (1959-90)

    Harvard Business Review Editor (1985-89)
    Friends of Giuliani Exploratory Committee

Author of books:
The Marketing Mode (1996)
The Marketing Imagination (1983)
Levitt on Marketing (1991)
Thinking About Management (1991)

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