Director: Aram Michael Rappaport
Writers: Max Barry; Aram Michael Rappaport
From novel by: Max Barry
Keywords: Comedy, Advertising
Film adaptation of the Max Barry novel of the same name follows a slacker's head-first plunge into the cutthroat world of advertising.
"Scat", a slacker and daydreamer looking to tap into his gifted brain for a "million-dollar idea", comes up with a concept for an energy drink called "Fukk" that he pitches to roommate "Sneaky Pete" and soft drink advertising executive "6". What follows is a darkly-comedic take on corporate America and modern marketing techniques as "Sneaky Pete"'s true-to-his-name betrayal and theft of the "Fukk" trademark leads to "Scat"'s teaming up with the maneating "6" as part of an elaborate scheme to bring him down and reign supreme.
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