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Leonard L. Berry

Born: c. 1942

Gender: Male
Race or Ethnicity: White
Occupation: Business

Nationality: United States
Executive summary: Professor of Marketing, Texas A&M

    University: BA Social Science, University of Denver (1964)
    University: MBA Marketing, University of Denver (1965)
    University: PhD Marketing, Arizona State University (1968)
    Professor: Marketing, University of Denver (1968-71)
    Professor: Marketing, Virginia Commonwealth University (1971-76)
    Professor: Marketing, Georgia State University (1976-78)
    Professor: Commerce, McIntire School of Commerce, University of Virginia (1978-81)
    Professor: Marketing, Texas A&M University (1982-)

    Member of the Board of CompUSA Inc. (1993-2000)
    Member of the Board of Darden Restaurants (2001-)
    Member of the Board of Genesco Inc. (1999-)
    Member of the Board of Grocery Outlet (2000-03)
    Member of the Board of Hastings Entertainment (1994-2000)
    Member of the Board of Lowe's (1998-)
    Member of the Board of Specialty Retailers, Inc. (1989-94)
    American Marketing Association President (1986-87)

Author of books:
Marketing for Bankers (1975, with James H. Donnelly, Jr.)
Banking Tomorrow: Managing Markets Through Planning (1978, with Thomas W. Thompson and Philip H. Davidson)
Marketing Financial Services: A Strategic Vision (1985, with James H. Donnelly, Jr. and Thomas W. Thompson)
Bankers Who Sell: Improving Selling Effectiveness in Banking (1985, with Charles Futrell and Michael Bowers)
Service Quality: A Profit Strategy for Financial Institutions (1989, with David Bennett and Carter H. Brown)
Delivering Quality Service: Balancing Customer Perceptions and Expectations (1990, with A. Parasuraman and Valarie A. Zeithaml)
Marketing Services: Competing Through Quality (1991, with A. Parasuraman)
On Great Service: A Framework for Action (1995)
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success (1999)

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