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Elmo Roper

Elmo RoperAKA Elmo Burns Roper, Jr.

Born: 31-Jul-1900
Birthplace: Hebron, NE
Died: 30-Apr-1971
Location of death: West Reading, PA
Cause of death: unspecified

Gender: Male
Race or Ethnicity: White
Sexual orientation: Straight
Occupation: Business, Columnist

Nationality: United States
Executive summary: American pollster

Co-Founder of Cherington, Wood, and Roper (the others being Paul T. Cherington and Richardson Wood), an early market research firm. In 1938 Roper split from the firm, founding Roper Research Associates, Inc. For Fortune magazine he ran Fortune Survey (1935-50), which brought some credibility to the field of polling, though the "Dewey Defeats Truman" fiasco of 1948 caused a considerable setback. For ten years Louis Harris worked for Roper, until 1956 when he established his own polling firm. Roper retired in 1966.

Wife: Dorothy Shaw (m. 1920s, two sons)
Son: Burns Roper (opinion pollster, "Bud")
Son: James Roper
Father: Elmo Roper
Mother: Coco Malowney

    University: University of Minnesota (no degree)
    University: University of Edinburgh (no degree)

    The Saturday Review Editor-at-Large
    OSS Agent Deputy Director (1942-45)

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