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Bates Worldwide

COMPANY

Founded as Ted Bates & Co. in 1940. Sold to London-based holding company Saatchi & Saatchi in 1986 for $450M. S&S broke apart in 1997, forming Cordiant Communications Group, which now controls Bates.

Responsible for "Think Global. Act Local" and the M&Ms slogan "Melts in your mouth, not in your hand".

Industry:
Advertising

Corporate headquarters:
New York City

EXECUTIVES

NameOccupationBirthDeathKnown for
Carl Spielvogel
Business
 c. 1930   Advertising executive, Bates Worldwide

PAST BOARD MEMBERS OR DIRECTORS

NameOccupationBirthDeathKnown for
Carl Spielvogel
Business
 c. 1930   Advertising executive, Bates Worldwide


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