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Bates Worldwide
COMPANY
Founded as Ted Bates & Co. in 1940. Sold to London-based holding company Saatchi & Saatchi in 1986 for $450M. S&S broke apart in 1997, forming Cordiant Communications Group, which now controls Bates.
Responsible for "Think Global. Act Local" and the M&Ms slogan "Melts in your mouth, not in your hand".
Industry:
Advertising
Corporate headquarters:
New York City
EXECUTIVES
| Name | Occupation | Birth | Death | Known for |
|---|
| Carl Spielvogel |
Business |
c. 1930 |
|
Advertising executive, Bates Worldwide |
PAST BOARD MEMBERS OR DIRECTORS
| Name | Occupation | Birth | Death | Known for |
|---|
| Carl Spielvogel |
Business |
c. 1930 |
|
Advertising executive, Bates Worldwide |
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