| Pepsi SUBJECT OF BOOKS
Stephanie Capparell. The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business. Simon and Schuster. 2007. 349pp. Roger Enrico; Jesse Kornbluth. The Other Guy Blinked: How Pepsi Won the Cola Wars. Bantam. 1986. 280pp. Milward W. Martin. Twelve Full Ounces. Holt, Rinehart and Winston. 1962. 136pp. Bob Stoddard. Pepsi: 100 Years. General Publishing Group. 1997. 207pp.
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